It's good to see the local shops have stocked-up for the tourist season. A ball of string, a mug, and two tools for removing sheep ticks (from humans and dogs), neatly aligned. The display unit is impressive, too: a partially disassembled flat-pack kitchen cupboard.
Okay, this isn't the main window of a small shop on the outskirts of the village centre, but it's still part of the main frontage and contributes to the overall impression. It's also on a prominent street corner passed by rather more people than the window the shopkeeper has chosen to decorate.
Maybe there's a good reason why the window isn't being used properly, but it certainly looks like a comically underused marketing opportunity.