21 June, 2010

Wait for it

Why does my employer's Twitter feed receive so many new 'followers' * with websites 'in preparation', 'nearly ready' or 'coming soon'?  It's entry-level marketing to promote oneself via social media as well as by SEO, etc., but why not get the website ready first?

*: Fishing for return traffic? Hopefully not for reciprocal links, as that's certainly not going to happen....