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19 June, 2008

Note to cold-callers

Quick tip:

When ringing an institution's web developer to sell content management 'solutions' ('just add water'?), claiming

  1. to have been referred by the institution's 'marketing team' and
  2. to have spoken to [name] yesterday
it's probably a good idea to verify
  1. that the institution has a 'marketing team' and
  2. that your call hasn't been put through to [name], who knows perfectly well who he spoke to yesterday. And it wasn't you.
No sale.

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