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1 March, 2008

Out of touch

It was rather lucky that I did my Sainsbury's shopping today, as until I almost tripped over the temporary flower stall I'd had no idea that tomorrow is designated as 'Mothers' Day'.

I don't read newspapers (in print) and only watch specific TV programmes (typically video'd so I can skip the adverts), my wall calendar is in German, and I suddenly realised I haven't been in a high-street shop since something like last October, so I suppose I'm no longer exposed to the sort of ambient social environment which would have informed me sooner.

It doesn't matter in this case, as I feel the same way about Mothers' Day as about Valentine's (i.e. show your genuine appreciation at a time of individual significance – more frequently than annually – rather than on a day designated by greetings card manufacturers, and not merely by posting a piece of plasticised cardboard), so I don't acknowledge the synthetic 'occasion'.
However, I'll have to watch it – I really ought to be at least aware of popular culture. Working at a University, it's unsurprising that I know people who'd take pride in such ignorance, but I disagree – that's blatent pretension.

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