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21 January, 2008

Stock up

A slight problem with the current TV campaign to persuade people to buy free-range chicken (and eggs) rather than battery chicken is that it appears to be working.

On the last two occasions I've visited Sainsbury's in Lancaster, their meagre stock of free-range and organic meat has been totally sold out. Plenty of battery chicken, a veritable wall of the stuff, remains, but I've bought turkey instead.

I'll be fascinated to hear how the supermarkets react to this. I half-expect them to claim there's still a healthy market for unhealthy chicken, as people are still buying it, glossing over the fact some will be buying because the alternative isn't available.

Whilst paying for my free-range turkey, I noticed a, er, notice by the checkout, stating that "all our chicken, fresh and frozen, is sourced from the UK". Okay, I suppose that's good in terms of food miles, but it's a bit of a non-sequitur, rather dodging the fact that on the main issue, Sainsbury's only offers a genuine choice to the first few purchasers.

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