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26 October, 2007

Hot air

Why does NatWest advertise the fact claim that it provides financing to wind power generation projects?  Of what relevance is that to its core business as a high-street bank?

I could understand advertising financial probity or customer service, but promoting itself on the basis of its clients' activities? It's not as if NatWest is a sustainable-energy generator or owns wind turbines itself (in more than a loan-security sense), and there's no suggestion that the bank's involvement is philanthropic.

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