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31 August, 2007

You're doing it all wrong

Ben Goldacre (with the anonymous contributions of senior UK newspaper managers) offers an alternative structure for newspapers' online presences.

One point was 'just link; don't write a whole article merely paraphrasing', so I won't. However, I loved the phrase he coined to describe second-rate material which doesn't make the cut for inclusion in a printed newspaper, and which therefore probably shouldn't be considered good enough for a website either: 'Polly Filla'.

Non-Brits mightn't get the joke: Polyfilla is a paste used to fill minor cracks in interior walls, etc., whereas Polly Toynbee is an opinionated columnist who rarely actually says anything and 'filler' is, well, you get that bit.


Polly Filler is a regular spoof columnist in Private Eye.

Posted by Jan B at September 1, 2007 06:12 PM
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