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28 June, 2007

Random queries no. 116

One of a series of genuine search engine enquiries which successfully brought visitors to the Ministry.  Can I help?

what is tesco logo font

It's a custom font, created by Dalton Maag. Ah. No, that's the font Tesco uses in writing, not in the logo.
The principle still applies, though: the logo font is proprietory, and it's unlikely you'd find a (legitimate) usable copy of the character set.

Most such corporate fonts are purpose-designed, in part specifically to prevent reuse of part of the brand image by others. If the company owns and restricts access to the font, it reduces the risk of 'passing-off'.
I can't think of any major company which uses a generic or publicly-accessible font in its logo, and couldn't imagine why any would.

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