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28 May, 2007


One of the corner shops in Moorlands, Lancaster sells small cartons of milk for 35p.  The other, only a street away, sells them for 38p, so on the rare occasions I use my local shops, I tend not to visit that one.

However, I've just noticed that the latter shop sells milk in pint containers, unlike the conventional 500 ml (0.88 pint) cartons, so it's actually the cheaper source of emergency milk.

Is it really worthwhile to sell pints any more? I can't be the only one to have failed to read the labels, presumed they were more expensive, and therefore presumed that all the shop's stock would be correspondingly more expensive than elsewhere. It's certainly cost the owner several years of my (infrequent) custom, all for the sake of 68 ml.


I assume that people just use the shop nearest them regardless of their ml-per-penny efficiency concerns. And by my reckoning 68ml is at least another 4 cups of tea so perhaps people are happy to buy the milk from that shop because it subconsciously registers that the milk (somewhat miraculously in their minds) goes further than that of the competitor.

Posted by AKALucifer at May 30, 2007 04:39 PM

I'm suggesting that people don't notice the difference in volume, simply see that a seemingly identical carton of milk is more expensive in one shop, and don't shop there, thinking everything else is more expensive too; that the shop could be losing custom unnecessarily by giving customers more than they expect.
Nice idea about the subconscious effect, but I doubt they get as far as buying the 'magic' milk. It's just 35p vs. 38p.

Posted by NRT at May 30, 2007 08:14 PM
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