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23 May, 2007

Ads do matter

Research appears to show that banner ads on web pages have a subliminal effect; even if a visitor ostensibly ignores an advert and certainly doesn't click through, its mere presence alongside content which is of interest causes a measurable favourable impression about the advertised product.

Which strengthens my resolve to use Firefox and AdBlock, removing all adverts from my browsing experience.

Perhaps more importantly, this entry could help to counteract the subliminal effect, simply by disseminating the knowledge that it exists. One of the researchers' conclusions was just that: if a viewer becomes aware that he/she might be being influenced, the measurable effect vanishes.


Adverts are everywhere and the idea of subliminal messaging has been around for a long time I think trying to escape it is a slightly futile.

Posted by AKALucifer at May 25, 2007 05:30 PM

You can think what you want, mate!

You can passively surrender to advertisers (conform; consume) if you wish, but it's unnecessary. It is entirely possible to eliminate not minimise, eliminate adverts from one's routine web browsing, using Firefox and AdBlock, and it's now been proved that awareness of pervasive advertising in other contexts can render it pointless.

Posted by NRT at May 25, 2007 06:17 PM
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