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12 March, 2007

How come you cost so much?

I've been buying 'golden granulated' unrefined cane sugar for about a year, using it instead of standard refined white sugar in tea.  According to Sainsbury's, it's simply raw cane sugar "with all the natural molasses of the sugar cane retained for full flavour and with no additives".

It's also an instance of a retailer pricing a product merely on the basis of perceived 'premium' status. If unrefined sugar has undergone less processing, it ought to cost less than white refined sugar. So why doesn't it?

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