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10 February, 2007

Cashing in

Almost exactly a year ago, I commented on Barclays Bank's intention to change the signage in their branches to make them 'more friendly'.  For example, each cashtill was relabeled as a 'hole in the wall'.

However, I've just discovered that:

Hole in the Wall™ is a trademark of Barclays Bank PLC.
Can they do that? The whole point of their choosing the term was that it's a generic term in common usage in the context of cashtills. This is like a company claiming 'vacuum cleaner' as a proprietory term for their brand of hoover.
I presume they'll get away with it, so long as their cashtills aren't painted red.

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