17 January, 2007

Upcycling

The term was new to me when I encountered it in BoingBoing, but it's a nice idea.
Apparently coined by William McDonaugh and Michael Braugart in their book on ecologically intelligent design (er, that could have been phrased better!), 'Cradle to Cradle', it refers to reusing a disposable object in a way which increases its value.