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16 March, 2006


The motivations behind certain management decisions can sometimes be unexpected obvious.  The print publications side of my department produces 54 subject-specific factsheets about the University, to be handed-out at presentations, enclosed with prospectuses and sent to enquirers.

Fifty-four are produced each year. Never 53, nor 55. If a new topic area arises, such as the provision of medical education, one has to be dropped.

Is this a carefully-conceived marketing strategy, the result of exhaustive focus group analysis? Nope. The magazine racks our reps take to HE fairs have 54 slots.

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