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6 January, 2006

You asked

A few minutes ago, a colleague and I were shown a potential cover design for the 2007 Undergraduate Prospectus.  Neither of us liked it, though for different reasons.  Mine was that more could have been done with the space (29x21cm, front and back) and that a key graphic element was a photographic impossibility and hence looked 'wrong'.

Unfortunately, the person who asked our opinions (not the designer!) reacted with despair: "there's no point asking people, as they'll only disagree. I'll have to use my own gut feeling."

It's a dilemma. It's a corporate document, so ideally the people most likely to use it (I mean publications and recruitment people, not prospective students!) would have some input into the design process, but I suppose that's not strictly necessary, and design by committee rarely succeeds.

Comments

It's not a dilemma at all. Never let people who aren't designers have any input into design. Simple.

Posted by Siobhan Curran at January 6, 2006 10:18 PM

Very true, but at some point it has to go back to the client/commissioning editor, who tends to edit...

Posted by NRT at January 6, 2006 10:53 PM
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