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18 November, 2005

Boing indeed

Have you seen the TV advert for... well, I can't name the product, so the ad failed, didn't it?
Anyway; the visual is of thousands of coloured balls bouncing down a street, presumably in San Francisco.  I'd presumed it was done digitally, and have been studying it from a technical point of view – do those shadows match up properly?

Via Boing Boing, I've just discovered that they did it for real – 250,000 coloured balls really were released (by air cannon and earth-moving equipment) down a closed block (and I mean closed – the storm drains were covered and nets caught the balls) of Leavenworth St., San Francisco.

A real-world stunt? That's cheating!


I've been waiting to see this ad ever since I saw the "making of" shots on Flickr :-D

Posted by Siobhan Curran at November 18, 2005 01:29 PM

It sure is a real ad, all right.

Have a look here to see it again. The site has two versions - a short one and a longer one. They're both impressive.

Posted by Paul at November 18, 2005 03:28 PM

Er... that's the site linked from my main post!

No question about the ad being real, but I thought the balls were computer generated.

Posted by NRT at November 18, 2005 04:17 PM
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