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3 November, 2005

Failed marketing experiment

Just seen:

  • Milk with 'a hint' of vanilla – if you think you'd like that, why not just buy a pint of ordinary milk and add a couple of drops of vanilla essence yourself, rather than pay extra for a novelty product?
  • Milk with 'a hint' of strawberry – if in doubt, I sniff milk to check whether it's gone 'off'.  The tell-tale smell resembles strawberries.  There's no way I could drink this stuff.

The context in which I saw these gimmicks? By the tills in the Spar shop on campus, being given away free, as they can't sell 'em....

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