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23 October, 2005

Don't bother

A certain online music/video retailer has sent me a claim code for a £2 discount, valid for the whole of October.  That might have been a little more meaningful if it had been sent before 22 Oct....

I'd argue that this makes at least as many negative statements about the company (inefficiency in sending it very late, cynicism in making an empty gesture) as positive (generosity in knocking a whole £2 off any purchase in excess of £20 – wahey), and might actually lose the company some customers.

Comments

I got that too. I dunno, it seemed like a good gesture to me. Though I agree that the "whole of October" thing is a bit misleading.

Posted by Neil T. at October 23, 2005 06:19 PM
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