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18 August, 2005

Pointless illusion

The Peter Gabriel compilation album 'Hit' was £10.99 at Amazon UK until recently.  Now it's £7.99 (wahey!) but with a £3 'sourcing fee'.  Strange.

Having asked around (there's no information at the Amazon site itself), it's suggested that this is a stratagem to give Amazon preferential placement on price-comparison search engines, though for the customer, there's no difference between £10.99 and £7.99 + £3.00.

I hope that interpretation is wrong, as it'd be awful short-termism. Amazon might receive a few new customers, but I suspect the tactic would alienate more.

[Update 23/08/05: The price been revised to £7.97, with no supplementary fee.]

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