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8 June, 2005

Custom prices

I'd be surprised if it was legal in the UK (though I was also surprised to hear it's legal in the USA) but here's an example where lack of online anonymity isn't only an issue of privacy but also of financial rights.

A number of online retailers in the USA are able to identify visitors, if not by name but more importantly by purchasing history and usage pattern, and price their goods accordingly.

Read the article for details (there's little point in my just paraphrasing it), and the EFF's comments about it, and take care!

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