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16 January, 2005

Situation normal

Sal makes an interesting observation about the positioning of the logo on the forthcoming bargain Mac: it looks 'cool' (his opinion, not mine) in publicity photos, but in actual use it'll be hidden by a monitor or the wrong way up if the unit is stored on its side (as the target market are likely to do).  As Sal said:

The audience for this logo positioning is not the users, but other designers.
Which neatly encapsulates a primary reason why I don't want a Mac.  'Cool' is trivial.  Paying a premium for 'cool' is ludicrous.

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