To the Ministry's main lobby The Ministry Blog
concert setlists

16 January, 2005

Situation normal

Sal makes an interesting observation about the positioning of the logo on the forthcoming bargain Mac: it looks 'cool' (his opinion, not mine) in publicity photos, but in actual use it'll be hidden by a monitor or the wrong way up if the unit is stored on its side (as the target market are likely to do).  As Sal said:

The audience for this logo positioning is not the users, but other designers.
Which neatly encapsulates a primary reason why I don't want a Mac.  'Cool' is trivial.  Paying a premium for 'cool' is ludicrous.

Site Home Tull Tour History Annotated Passion Play
Day in the life... Page design and original graphics © NRT, 2003