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16 December, 2004

You wish

What were they thinking?
Perhaps it was accidental: "we already produce a foot cream called 'Foot ReliefTM', and this is a hand cream, so...".  If that's the case, everyone on the brand name approval panel needs to be paid a little less money until they pay a little more attention.
Perhaps it was deliberate; a mildly sensational name might attract attention the product wouldn't otherwise have received (hey, I'm mentioning it, aren't I?).  It's good guerrilla marketing, and the marketing manager deserves a raise.

"Grow with Aveda."  Indeed.

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