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20 January, 2005

Really?

There's a poster outside Sainsburys at present, advertising a supposedly health-promoting live yoghurt:

Reduce your
[product image]
CHOLESTEROL
with vegetable extracts

Mm, cholesterol with vegetable extracts.  Yum!

This could have been avoided so easily:

Reduce your
CHOLESTEROL

[product image]
with vegetable extracts

I wonder how much the ad agency earned for that little ****-up.

Maybe I'm underestimating them - bad adverts sell too. The copy itself is particularly bland, but the mixed message conveyed by the layout certainly grabbed my attention.

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