10 October, 2004
What's in the box?
I've deliberately obscured the company logo at the lower right of the box top, but apart from one word in that tiny blue rectangle, there's nothing whatsoever on the top or sides of the box to give any clue about the nature of the contents. The product doesn't appear in the illustration, which bears no relevance to the contents.
Turn the box upside down, and it's revealed: a Nokia 1100 mobile phone. So why hide it? This seems to be rather poor, or at least odd, marketing.
It's interesting that when I pointed this out to my work colleague (and friend!) Laura, she identified the type of product immediately - the packaging seems typical of phone manufacturers. Perhaps this isn't such odd marketing for a potential customers already familar with the conventions of the market sector
Yes, I've finally bought my first mobile phone. More on that in a later entry.
Posted by Ministry at 22:05
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