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19 May, 2004

'Popular' film

This brief article in the Guardian summarising the current top five films at UK cinemas ends with an odd statistic:

'Troy', managed to make it into ninth place on the chart despite only being screened at previews at a single London cinema prior to its full release this Friday.
Box office receipts from a single cinema can put a film into the nationwide top ten?  How can this be representative, and in any way meaningful?

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