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18 May, 2004

Marketing coup?

Bob Dylan has appeared in TV advert (his first ever) for Victoria's Secret.
Bob Dylan, respected symbol of the 60s/70s counterculture.
Bob Dylan, 63 years old next Monday.
In a lingerie ad.

I don't know what more to say. Just read the article.

"Advertising signs that con you
Into thinking you're the one
That can do what's never been done
That can win what's never been won
Meantime life outside goes on
All around you"

Bob Dylan, 1965, 'It's Alright Ma (I'm Only Bleeding)'

I don't have an inherent problem with the company or advert, and I'm certainly not a Dylan fan, but there is an uncomfortable hint of hypocrisy about the whole thing.

[This is old news, apparently - it seems the advert was shown in the USA last month.]

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