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28 April, 2004

Hopeless pursuit

A company offering intensive Spanish language courses in Spain and Mexico is called 'don Quijote' (website optimised for IE; content missing in other browsers.  Great advert, eh?).

Weren't futility and pointless endeavour central themes of Cervantes' novel?

Considering that the fictional character Don Quijote (aka Don Quixote) is likely to be one of the few aspects of Spanish culture already known by potential clients, this seems an odd way to promote an educational business.

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